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W E B S I T E - www.robertporter.com
EXPERIENCE
GlaxoSmithKline/Block Drug, Jersey City, NJ
– Fortune 500 Company
Marketing / Event / Sponsorship Director
- Led a 10-year marketing, event and branding campaign for this Fortune 500 company; reporting directly to senior management
- Worked with corporate marketing to create new branding and sales opportunities
- Negotiated contracts and executed major series events
- Directed advertsing production and placed media buys
- Implemented special event promotions, public relations and media relations
- Hired and directed on-site personnel for large-scale events
- Identified sales opportunities and accompanied staff on key client calls
- Built and maintained relationships with community and professional organizations to solidify grass roots marketing
- Represented the company to major venues, clients, hospitality events and third party advertising and legal agencies
- Managed budget to ensure corporate sponsorship objectives
- Trained corporate staff and sales reps regarding event and regional promotions
OTHER
EMERALD/CROSS COUNTRY GROUPS, Nashville, TN & New York, NY – Private Company
Executive General Manager & Director-Operations
- Built and managed this start-up comprised of global communication facilities, broadcasting/recording studios, aircraft leasing and a restaurant.
- Hands on project manager for a one year facility build-out and client base build-up
- Developed over forty internationally marketed specials
- Coordinated technical, creative and administrative operations
Recent flex-positions/training while taking time to assist my elderly mother
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Franklin & Nashville, TN
- WAVES. Inc. Manager business development for a nine-person group focused on marketing non-profit business ventures and community involvement
- Active as Williamson County Fair Board volunteer, Chambers of Commerce & School System
- Consultant for Red Roof Inn National Convention, T.J. Martell Foundation
- Ongoing Computer Classes - Microsoft Office Products, Adobe Web/graphic design
SKILLS/ACCOMPLISHMENTS
- Microsoft Office, Photoshop, Premiere Pro and other presentation software
- Innovative Problem Solver - Proven ability to analyze new and unusual opportunities, and then introduce strategic and tactical solutions to achieve outstanding results.
- Leads by Example - Relying on an influential management style
- Committed Team Player - Strong, common sense work ethic
- Effective Communicator - Focused on delivering the right information at the right time to the right audience. Graphic design abilities strengthen these messages.
- Results Oriented - Always at the forefront of practical, creative approaches to deliver as expected, when expected; plus more.
BUSINESS & COMMUNITY INVOLVEMENT
Community Events
- Organizational participant in T.J. Martell Foundation’s “Barely Famous Block Party” fund raiser
- Williamson County Fair Board Volunteer
Strategic Planning Group Member
- NATIONAL AERONAUTICS AND SPACE ADMINISTRATION – Conceptualized and delivered promotional concepts for the Von Braun Forum Series; a public relations/educational symposium focused on NASA spin-offs effecting medicine and lifestyles. Used entertainment and media personalities along with prominent NASA achievers to grow the series to overflow attendance in two years and televised globally
EDUCATION
- University of North Alabama, B.S.-Business Management & Marketing
- New Horizons Computer Learning Center, Professional Computer Training - Microsoft Office Products, Adobe Web design and graphic packages
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