Brentwood, Tennessee | 615-969-8866 | rp@robertporter.com
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W E B S I T E - www.robertporter.com

EXPERIENCE 

GlaxoSmithKline/Block Drug, Jersey City, NJ
– Fortune 500 Company
Marketing / Event / Sponsorship Director

  • Led a 10-year marketing, event and branding campaign for this Fortune 500 company; reporting directly to senior management
  • Worked with corporate marketing to create new branding and sales opportunities
  • Negotiated contracts and executed major series events
  • Directed advertsing production and placed media buys 
  • Implemented special event promotions, public relations and media relations
  • Hired and directed on-site personnel for large-scale events
  • Identified sales opportunities and accompanied staff on key client calls
  • Built and maintained relationships with community and professional organizations to solidify grass roots marketing
  • Represented the company to major venues, clients, hospitality events and third party advertising and legal agencies
  • Managed budget to ensure corporate sponsorship objectives
  • Trained corporate staff and sales reps regarding event and regional promotions

OTHER

EMERALD/CROSS COUNTRY GROUPS, Nashville, TN & New York, NY – Private Company
Executive General Manager & Director-Operations

  • Built and managed this start-up comprised of global communication facilities, broadcasting/recording studios, aircraft leasing and a restaurant.
  • Hands on project manager for a one year facility build-out and client base build-up
  • Developed over forty internationally marketed specials
  • Coordinated technical, creative and administrative operations

Recent flex-positions/training while taking time to assist my elderly mother
- Franklin & Nashville, TN

  • WAVES. Inc. Manager business development for a nine-person group focused on marketing non-profit business ventures and community involvement
  • Active as Williamson County Fair Board volunteer, Chambers of Commerce & School System
  • Consultant for Red Roof Inn National Convention, T.J. Martell Foundation
  • Ongoing Computer Classes - Microsoft Office Products, Adobe Web/graphic design

SKILLS/ACCOMPLISHMENTS

  • Microsoft Office, Photoshop, Premiere Pro and other presentation software

  • Innovative Problem Solver - Proven ability to analyze new and unusual opportunities, and then introduce strategic and tactical solutions to achieve outstanding results.
  • Leads by Example - Relying on an influential management style
  • Committed Team Player - Strong, common sense work ethic
  • Effective Communicator - Focused on delivering the right information at the right time to the right audience. Graphic design abilities strengthen these messages.

  • Results Oriented - Always at the forefront of practical, creative approaches to deliver as expected, when expected;  plus more. 

BUSINESS & COMMUNITY INVOLVEMENT

Community Events

  • Organizational participant in T.J. Martell Foundation’s “Barely Famous Block Party” fund raiser
  • Williamson County Fair Board Volunteer

Strategic Planning Group Member

  • NATIONAL AERONAUTICS AND SPACE ADMINISTRATION – Conceptualized and delivered promotional concepts for the Von Braun Forum Series; a public relations/educational symposium focused on NASA spin-offs effecting medicine and lifestyles.  Used entertainment and media personalities along with prominent NASA achievers to grow the series to overflow attendance in two years and televised globally

EDUCATION

  • University of North Alabama, B.S.-Business Management & Marketing
  • New Horizons Computer Learning Center, Professional Computer Training - Microsoft Office Products, Adobe Web design and graphic packages